Here is an interesting article in Urdu by a newspaper columnist on the contribution of British rule to the Punjab in preserving local history and culture, and how it is being neglected now.
I notice the article begins by saying: "Recommendations to convert the syllabus in government schools to Urdu will be finalised in November". I think news along these lines has been appearing every few years since partition!
Sir Syed Ahmad Khan also tried something of this kind. See: http://en.wikipedia.org/wiki/Syed_Ahmad_Khan#Advocacy_of_Urdu